About Us
Cupp Golf™ was founded in 2019 to carry on a golfing legacy. The Cupp brothers were raised with a lifelong passion for golf by their father, Charles. Charles, an officer commissioned in the US Air Force (1973-1993), was stationed throughout the continental United States working on satellite systems and advanced nuclear weapons deterrence.
Charles Cupp
In between assignments, Charles sought out the very best in golf instruction and his sons were personally instructed by golf legends Mike Austin and Joe Norwood.
Alexander Findlay (1866-1942)
The lineage of Cupp Golf goes back to Scotland. In the 1900s, Joe Norwood, while employed at Wright & Ditson Sporting Goods store in Boston learned golf from Alexander Findlay. Alex, originally from Scotland, built one of the earliest golf courses in America in 1887 at Merchiston Ranch, Nebraska and is recognized as the first golfer to shoot 72. Joe also gained knowledge of golf from the top players of his day, including Harry Vardon, Francis Ouimet, and Walter Travis.
JOE NORWOOD (1892-1989)
Joe made his way out west to California in the 1920s where he was a founding charter member of the Southern California PGA, head professional at Los Angeles Country Club, and the founder of the LA Open (now known as the Genesis Invitational). During his long teaching career, Joe mentored countless players, both professional and amateur (Including first Master’s winner Horton Smith, Mac O’Grady, and Gary McCord). The Cupp Family boys were among those that Joe took a special interest in teaching, and he shared many techniques for the game which he learned over the years.
MIKE AUSTIN (1915-2005)
Mike Austin pioneered the application of kinesiology to golf – earning some fame for his demonstrations of the golf swing in a skeletal suit. Mike was particularly interested in long-driving and recognized by the Guinness World Record for the longest ball ever hit in a professional golf tournament at a distance of 515 yards.
MIKE AND THE CUPP FAMILY
Mike was ranked the 1984 Professional of the Year in the Southern California PGA section. In addition to the professionals and students Mike mentored over his career, Mike also passed on his teachings to the Cupp Family during his many years teachings at Studio City Golf Club and during countless visits to Mike’s home. More than just a golf teacher, Mike was like a grandfather to Charles’ sons.
THE FLAMMER
Mike’s original swing training aid, The Flammer, was a mainstay of morning golf practice for Charles and his sons. This training aid helped many golfers to improve their games and to drill foundational principles for eliminating flaws from the swing. The years of personalized training and insight to the golf swing that Mike passed on to the Cupp brothers inspired them to develop and release a new and improved training aid which they have dubbed: The Radius.
The Department of War nor the US Air Force does not approve, endorse, or authorize this company, its products or services.